the heart is an eye began as a research project exploring how Buddhist meditation can transform our relationship with fashion — and, in doing so, nurture a more sustainable way of living and dressing. It asks: how might meditation help us return to a more intimate, responsible, and grounded relationship with what we wear?
In a time when fashion is often fast, digital, and detached from the body, this project offers an alternative — a way to slow down, to feel, and to reconnect. This work brings together fashion studies, mindfulness, and sustainability to imagine fashion as a practice of presence rather than consumption.
At its heart, this project is about cultivating awareness through what we already do each day: getting dressed. Through guided meditations and reflections, it invites us to experience clothing as an embodied practice — one that can reconnect us with ourselves, with others, and with the natural world that sustains us.
A reminder that fashion, too, can be a path of mindfulness.
Alexandra Jones is the creator and developer of the heart is an eye. A meditation guide, yoga instructor, and scholar of contemplative traditions, she brings together over a decade of practice and study in both Eastern philosophy and contemporary communication. Alexandra holds a Master’s degree in Yoga Studies from Loyola Marymount University, with over 2000 hours of formal training in Yoga, Mindfulness and Social Change, Yoga Therapy, and Jaina Yoga Studies, as well as a yoga teacher training in the Ram Dass lineage.
Rooted in her Tibetan Buddhist background, her work explores how compassion and awareness can act as transformative forces in daily life. She has guided individuals and groups through meditation and yoga across diverse settings — including retreats, teacher trainings, and university courses — with a particular focus on nervous system regulation and embodied mindfulness as tools for emotional balance.
Drawing from her professional background in wellness communications, Alexandra approaches the creation of this platform as an experiment in conscious digital design — a space where visual aesthetics and contemplative practice meet. Currently pursuing an MA in Global Communications in Paris, France, her research focuses on mindful media and the integration of Buddhist principles into contemporary cultural discourse. The platform reflects this synthesis, using design, language, and sensory experience to make meditative philosophy accessible to a modern audience interested in fashion, art, and the natural world.